Growth Marketing Lead
HELP TEXTS
Full-time • Remote (US) • 5–7 years experience • $70K–$90K
Description
Help Texts is a growing SaaS business, delivering grief and mental health support via text in all 50 states and 61 countries. We’re seeking a Growth Marketing Lead to own consumer (B2C) acquisition and support our B2B sales motion. You'll join an existing marketing team and take the lead on paid acquisition, funnel optimization, and experimentation — with a clear mandate to grow our subscriber base and generate qualified leads for the sales team.
This is a hands-on, high-ownership role. You'll be the person who sets the strategy, runs the campaigns, reads the data, and iterates — not the person who waits for someone else to brief them.
Responsibilities
- Consumer acquisition: Design, launch, and optimize paid and owned channels (search, social, email, SEO) to grow individual subscribers.
- Funnel performance: Own conversion from click to subscriber — identifying and fixing drop-off with creative, copy, and landing page tests.
- B2B pipeline support: Build campaigns and content that generate awareness and inbound leads among care organizations, hospices, and health systems — working closely with the sales team rather than owning this motion independently.
- Experimentation: Run a structured test-and-learn program — hypotheses, clean setups, readable results, fast decisions.
- Reporting: Track what matters (CAC, LTV, ROAS, pipeline contribution) and communicate it clearly to the team and leadership.
- AI-native execution: You're genuinely excited about AI — not just as a productivity hack, but as a creative and analytical partner. You use it across copywriting, creative testing, research, reporting, and strategy, and you stay curious about what's next.
Qualifications
Must-haves
- 5–7 years in growth or performance marketing, with a meaningful B2C acquisition track record.
- Proven expertise in paid media (Meta, Google Ads) — you can build, manage, and optimize campaigns yourself.
- Strong analytical instincts: you can read data, spot signals, and make confident decisions without perfect information.
- Experience owning a funnel end-to-end — not just driving clicks, but improving conversion through creative and UX thinking.
- Clear, concise communicator — in writing, in reporting, and in cross-functional collaboration.
- AI fluency as a work style — you use AI tools across all aspects of your work (copy, creative, analysis, research, strategy) and you're excited to push further, not just maintain the habit.
We’ll be extra happy if you have
- Experience marketing a subscription product (health, wellness, or mission-driven context is a bonus).
- Comfort working alongside a sales team on our B2B pipeline — you don't need to own it, but you understand how marketing supports the motion.
- A creative eye — you have opinions about what makes a good ad, a clear landing page, a compelling subject line.
- Resilience and adaptability — you've worked in scrappy environments, hit walls, and found ways through.
Who Thrives Here
You're curious and restless — you read what's working in other industries and borrow shamelessly. You're resilient when campaigns underperform and honest about why. You have strong opinions but hold them loosely when data points another way. You use AI the way a great chef uses a sharp knife — instinctively, across everything, always looking to do more with it.
And you care about the mission. The people Help Texts serves are going through something hard. Good marketing in service of reaching them matters.
Our Core Values
- Flexibility. You adapt quickly to new information and shifting priorities in a dynamic healthcare and technology environment.
- Empathy. You remain person-centered, recognizing that the corporation serves grieving and vulnerable individuals.
- Resilience. You ask questions, receive feedback constructively, and adjust course when necessary.
- Proactivity & Self-Direction. You bring solutions, not just questions, and take initiative where appropriate.
- Curiosity. You arrive prepared and view your work as an active learning environment and opportunity. There’s always more to learn.
Compensation & Logistics
- Fully remote — US-based candidates only.
- Salary range: $70,000–$90,000, commensurate with experience.
- Health benefits, flexible PTO, and a team that respects your time and autonomy.
About Help Texts
Life can be hard. Getting support shouldn't have to be 💙. Help Texts provides personalized, expert, grief and mental health support in 61 countries and 28 languages. We deliver affordable, multilingual, support globally via text message, for all of life's toughest moments.
Everything our team touches on a daily basis directly impacts the lives of others. We're a fully remote company that moves fast, holds high standards, and genuinely cares about our subscribers, our partners, and each other.
How to Apply
Send a short note and your resume to careers@helptexts.com. Skip the formal cover letter — tell us in a few sentences what drew you to this role and share one example of a campaign or growth initiative you're proud of. We respond to every application.